Beverly Hills has a reputation that precedes it—Rodeo Drive, the Golden Triangle, the zip code that announces itself. But the stretch of Wilshire Boulevard near La Cienega is a different kind of Beverly Hills: less famous, more lived-in, and full of businesses locals return to week after week. The D
Wilshire Boulevard is one of the most famous streets in Los Angeles, which means most people think they already know it. They know the museums. They know the traffic. They know the corridor the way you know a face you’ve seen a hundred times without ever sitting down for a
A.W. Ross was either a visionary or a gambler, depending on who you asked in 1920. He was developing a commercial strip along Wilshire Boulevard — wider streets, parking hidden behind the storefronts, facades designed for window shopping from a moving car — in a stretch of open land that